A COZY CABIN IN THE CLOUDS

Cinereal brought the holiday spirit to the 40th‑floor, transforming the Top of the Hyatt bar into a winter haven: The Over The Top Holiday Bar.

From concept to install, Cinereal curated a full holiday retreat– festive décor, scenic installs, F&B consulting, and sponsorship integration– with a cohesive creative narrative that blends high-altitude elegance with winter whimsy.

Guests are welcomed through ornament‑laden archways into a snowy lounge draped in twinkling lights and garlands, complete with cozy bunk‑bed seating and a charming ski‑lift chair perfect for seasonal snapshots.

The signature element: a fully themed Maker’s Mark bar takeover, where visitors sip winter‑inspired cocktails by a faux hearth, sipping on bespoke spiked apple cider, peppermint gimlets, and hot toddies crafted to evoke comfort at altitude. Thoughtful food pairings included mini fondue bites, spiced flatbreads, and winter pastries to celebrate the spirit of the season.

Cinereal’s strategic activation added cheer and brand impact. Integrated into decor, signage, and cocktail menus, branding became a visible feature in every holiday photo op ensuring consistent brand presence across social shares and press features. The experience received enthusiastic coverage in local guides and was included on “must‑visit” lists of San Diego holiday pop‑ups. The venue saw a 300% increase in weekly revenue as a result of the thematic overlay.

RUNNING FROM LATE NOVEMBER THROUGH JANUARY, THE SEASONAL ACTIVATION ATTRACTED BOTH HOLIDAY‑SPIRIT SEEKERS AND COCKTAIL AFICIONADOS. WALK‑INS MINGLED ALONGSIDE PRIVATE‑POD RESERVATIONS, ALL AGAINST A BACKDROP OF CITY LIGHTS UNDER FESTIVE DÉCOR—BRINGING SAN DIEGO’S UNIQUE WINTER POP‑UP ENERGY TO NEW HEIGHTS.